‘The business enterprise has two–and only two–basic functions: marketing and innovation.’ – Peter Drucker

For over two decades, Dr Brian Reuben has been passionately committed to building a better world by empowering businesses and governments to deliver sustainable value. Dr Brian believes that the world only moves forward by the choices, decisions and actions of men and women through history who took upon themselves the responsibility of solving problems in the society. Not primarily out of the desire for profit by or power but as a response to human pain and the resolve to elevate and expand human freedom.

This ideology it is that has lit our streets, built bridges to let trade and commerce thrive and laid pipes to let water flow. For Dr Reuben, leadership is about delivering and extending freedom not pursuing profits and power. Power and/or profit should be an outcome rather than goals. Dr Brian agrees with Peter Drucker when he said, ‘the business enterprise has two–and only two–basic functions: marketing and innovation.’ Every innovation whether in process or product extends the boundary of human freedom. But innovation is always an act of commitment to giving more value because it makes huge demands on leadership. Yet such commitment it is, that has brought us this far.

All nations and organizations throughout history which pursued their affairs with this philosophy have always prospered beyond limits. We however in our day see these ideals which have sustained progress and liberty slipping through our hands today. The resolve to help leaders elevate their perspective and commit to this ideology of delivering freedom is the philosophy upon which the leadership of Dr Brian Reuben is based. In pursuit of this objective he has mentored, adviced and trained leaders in the private and public sectors around the world, guiding the decision making of several organizations and governments on how they maximize opportunities and do more. Dr Reuben continues to demonstrate leadership through various projects and interventions working with individuals, organizations and governments around the world.